Rank on Google's results
- Google Business Profile and Maps set up and verified
- Speed, structure and mobile sorted
- Pages that match what people type into Google
- Helpful articles published in the background
SEO and AEO
Customers ask AI now. Make sure it names you.
AEO, answer engine optimization, is SEO for the answers AI assistants give. We measure it with Polar Engine, the platform we build, then fix what the answers get wrong, alongside classic Google SEO.
- ChatGPT
- Gemini
- Perplexity
- Claude
- Copilot
- Grok
- Google AI Overviews
- Google AI Mode
brain.polaropposite.ai
Two kinds of search
SEO gets you on the list. AEO gets you in the answer.
A search shows ten links. An AI answer names a few businesses and stops. You want to be in both, and each one helps the other.
Get named inside the AI answer
- See which AI assistants name you, and who they name instead
- Find the sites AI trusts and cites for your category
- Catch what AI gets wrong about you, and correct it at the source
- Make sure AI crawlers can actually read your site
How we measure it
Five steps, the Polar Engine way.
Every number traces back to a real AI answer. Read how Polar Engine works.
01
Ask what customers ask
We build the questions your customers really ask, in their words, about what you sell.
02
Every engine, fresh
Each question goes to every AI assistant, fresh each time, so the answers are the ones a customer would see.
03
Only what's in the answer counts
A mention counts only when your name is in the answer's own words. Nothing is guessed or filled in.
04
Two honest scores
Found without your name, and found when asked by name, out of 100 and never mixed together.
05
Gaps become the plan
Every question AI answers without you becomes work: pages, FAQs, listings, and the sites AI trusts.
What you get
A clear picture, then the fixes.
- Your AI visibility score, found without your name and found by name
- Each AI assistant's answer, and how often it names you
- Who AI recommends instead, and why
- The websites AI cites for your category
- What customers say about you across the web
- Whether your site is readable by AI crawlers
- A ranked plan of what to fix first
- A follow up check, so you see what moved
What we won't promise: that ChatGPT will recommend you. Nobody can honestly promise that. We measure, fix what is in our control, and measure again.
brain.polaropposite.ai
Then turn it into video
The same findings write your ads.
The questions AI answers without you make the best hooks. With Polar Opposite, the AI video studio Michael is part of, we turn them into product films, service spots and commercials, with real filmmakers directing every frame.
FAQ
AEO, answered simply
The short version of what AEO is and how we do it.
What is AEO?
AEO stands for answer engine optimization. It is the work of getting your business named when someone asks an AI assistant, like ChatGPT, Gemini, Perplexity or Google's AI, a question about what you sell.
Is SEO still worth it?
Yes. Google is still where most people search, and AI answers lean on the same sites and listings the web already trusts. Good SEO feeds good AEO, so we do both together.
Which AI assistants do you check?
Polar Engine asks ChatGPT, Gemini, Perplexity, Claude, Copilot, Grok, Google AI Overviews and Google AI Mode the questions your customers ask.
Can you guarantee ChatGPT will recommend me?
No, and nobody can honestly promise that. What we can do is measure what AI says today, fix what is in our control, and measure again so you see what changed.
How much does it cost?
SEO and AEO come with our Website + SEO and AEO package, starting at $1,500. Ongoing weekly tracking is quoted per business.
Sources
- Polar Engine, brain.polaropposite.ai: how a check works, the two scores, and the eight answer engines.
- Polar Engine pricing: for teams that want to run checks themselves.
- Polar Opposite, polaropposite.ai: the AI video studio behind our ads and commercials.
See it before you decide.
We'll build you a free draft of your new website and walk you through it on a quick 10 minute call. No cost, no pressure.