Co-CTO
Polar Opposite
polaropposite.ai
An AI video studio making commercials, social ads and product videos for brands. I co-lead the technology behind how it makes, checks and delivers work.
Edelstein Consulting
A website that brings customers in.
Built for restaurants.
Modern websites, Google visibility, and custom tools for local businesses, shipped in weeks, not months. See a free draft of your new site before you pay anything.
Founder led by Michael Edelstein, with a small in house engineering team
Worked with
01
Websites
A site that looks right on a phone.
Most people will find you on their phone first. We make that first impression modern, fast, and easy to act on.
- A clean redesign built to turn visitors into calls, bookings, and orders.
- Own your site outright. No more Shopify, Wix, or Squarespace monthly fees.
- See a free draft of your new site before you pay anything.
02
Get found on ChatGPT, Claude, Gemini, and more.
Show up when they ask.
AEO is the new SEO. We make sure you show up when your customers ask ChatGPT, Claude, Gemini, and more.
- Your AI persona is set up and verified, so you appear in AI answers.
- The technical side handled: speed, structure, and mobile all sorted.
- Your AI persona is trained on your brand and products, so it answers questions like you.
brain.polaropposite.ai
03
Custom tools
Software that fits how you work.
When a website isn't enough: bookings, scheduling, expenses, or the daily admin that eats your evenings.
- Booking and intake flows your customers can actually finish.
- A dashboard that shows the day at a glance, not a spreadsheet maze.
- Built around your process, so you don't change how you work.
Null Nine Expenses
Process
Idea to launch in six moves.
The same clear path on every project, so you always know what happens next.
01
Plan
A quick call to map what you need, what it costs and when it ships.
02
Define
We agree on what success looks like before a single screen is built.
03
Build
Your most important flow comes first, so you see real progress early.
04
Launch
It goes live, and we watch how real customers use it.
05
Iterate
Weekly updates shaped by what your customers actually do.
06
Polish
The final details get tightened until it feels finished.
The team
Founder led. Built in house.
Michael leads every project personally, with a small team of engineers building alongside him. Nothing is outsourced: the people you meet are the people who write your code.
FounderOn every project, from the first call to launch.
WeeklyShipping. You see progress, not promises.
ZeroWork outsourced. Every line built by our team.
Michael Edelstein
Founder & Lead Engineer
Leads every project from the first call to launch. Also Co-CTO of Polar Opposite and CTO of RIFCOS.
Full stack engineer
Web apps & portals
Builds the sites, dashboards and portals.
Mobile engineer
iPhone & Android
Ships the phone apps to the App Store.
AI engineer
AI & automation
Wires in the AI and the automations.
Featured work
Software that runs real businesses.
About Michael
Michael Edelstein
Founder & Lead Developer, Edelstein Consulting
I founded Edelstein Consulting and lead every client project myself, from the first call to launch. Alongside client work, I lead the technology at two companies and build their products myself.
- Co-CTO·Polar Opposite
- Founding & lead developer·Polar Engine
- CTO·RIFCOS
Founding & lead developer
Polar Engine
brain.polaropposite.ai
Polar Opposite's platform for how AI assistants talk about a brand. I'm its founding and only developer: I designed it, built it and run it.
CTO
RIFCOS
rifcos.com
Oyster shuckers, on demand, in New York City. I lead the technology: the customer app, the shucker app, the website and the ops dashboard behind them.
Feedback
“Fast, clear, and surprisingly polished. We shipped in days, not weeks, and the handoff was painless.”
“They asked the right questions, kept scope tight, and delivered something customers actually used.”